Why They Both Matter
While some companies prefer one over the other, the truth is diversity, equity & inclusion(DE&I) efforts are equally as important as multicultural marketing programs. Having one but not the other reflects an incomplete strategy overall. A DE&I program helps an organization build a diverse and inclusive work environment internally as it relates to its culture, talent, management, operations and much more. A multicultural marketing program is made up of external efforts with the goal of reaching and engaging diverse audiences when selling products or services. Having such a program is mandatory in order to achieve growth for an organization, especially when half of the US population is projected to be multicultural by 2044. But what’s a multicultural marketing program without a diverse, equitable, and inclusive culture that reflects the groups of people you’re looking to reach to identify with your brand as a whole? On its pathway to growth and success, an organization should have a diverse and inclusive in-house journey to then successfully build its multicultural marketing program by a group of people who are reflective of the audience they want to target. This webinar will offer both perspectives together in a meaningful way, connecting internal and external efforts in an aligned fashion, to better understand and share a common goal- we all exist together in our communities, our companies, and in our world. For questions or comments, please contact Ivy Hunter at [email protected]
BRONZE SPONSOR
- Designated as a Bronze Sponsor of the summit; this designation will be on the event webpage, all pre-event and event online and email promotional material, and printed event materials
- Professional photographs of event for organizational use
- Quarter-page ad in the printed event program
- 2 tickets to the summit
SILVER SPONSOR
- Designated as a Silver Sponsor of the summit; this designation will be on the event webpage, all pre-event and event online and email promotional material, and printed event materials
- Professional photographs of event for organizational use
- Half-page ad in the printed event program
- 4 tickets to the summit
GOLD SPONSOR
- Designated as an Gold Sponsor of the summit; this designation will be on the event webpage, all pre-event and event online and email promotional material, and printed event materials
- Gold Sponsor(s) will be included in recognition of 50% event proceeds donation to the Ohio Stem Learning Network
- Professional photographs of event for organizational use
- Full-page ad in the printed event program
- 8 tickets to the summit
PRESENTING SPONSOR
- Designated as Presenting Sponsor of the summit; this designation will be on the event webpage, all pre-event and event online and email promotional material, and printed event materials – limited to two co-title organizations
- Presenting Sponsor(s) will be included in recognition of 50% event proceeds donation to the Ohio Stem Learning Network
- Presenting Sponsor(s) will be listed on all nametags, table tents, and signage during the event
- Receive a formal plaque as Presenting Sponsor of the event
- An opportunity to have a representative from your organization provide remarks to open or close the event (10 minutes)
- Professional photographs of event for organizational use
- Two full-page ads in the printed event program
- 16 tickets to the summit